It was a celebration of Japanese craftsmanship and denim artistry, in one of the world’s most eclectic fashion capitals—Tokyo. On January 15, we hosted an exclusive launch preview of the Blue Tab™ collection, our most elevated expression of denim defined by structural silhouettes crafted entirely from premium Japanese denim.
The event was a tribute to the artistry and innovation that define Levi’s®, highlighted by a runway show unveiling the complete collection for the first time, as well as an exclusive look at what's to come next season. Setting the tone for the show were Japanese psychedelic band MOKU, with Till lending her dreamy, ethereal vocals as a new shape of Blue made its debut. Discover more in the video below.
Blue Tab™ reinvents classic workwear with modern fabrics, cutting-edge styling, and an enduring focus on timeless denim dressing. Discover the collection and follow the journey on @levis.th. #ブルータブのある世界へ #FollowTheBlueTab
The collection is available online and at select Levi’s® stores.
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